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Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways

You can’t do big things anymore if you are content with doing things a little better than everybody else or a little differently from how you did them in the past. In an era of hyper-competition and nonstop disruption, the only way to stand out from the crowd is to stand for something special.

In this provocative and far-reaching podcast, Bill Taylor draws on themes and case studies from his latest book, Simply Brilliant, to explain how great organizations do ordinary things in extraordinary ways – lessons about strategy, culture, service and creativity that amount to an exciting new agenda for the future. Bill’s lessons and insights are based on access to truly remarkable organizations in a range of familiar fields: retail banks, insurance companies, fast-food joints, department stores, an office cleaning services, heartland manufacturers, industrial distributors and even a parking garage.

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