Director of Marketing & Communications
First Business Financial Services Inc.
Madison, WI (Greater Madison Area)
Jodie Johnson leads the in-house marketing team that is responsible for serving all company-owned brands. This team focuses on brand development and awareness, and campaign execution. In her role she determines each brand’s annual marketing budget and priorities with the COO, develops annual marketing communication plans with senior management, prioritizes incoming requests for initiatives impacting any company-owned brand, oversees brand management and corporate communication channels, and works closely with outsourced marketing partners and/or in-house marketing staff to ensure consistency.
Jodie brings over 20 years of experience in marketing strategy and cost-effective execution to her role, with over 13 of those being at First Business. She is past board president of EAGLE School’s Parent Organization, a past board member of Center for Families; The Exchange Center for the Prevention of Child Abuse; Oak Meadow Homeowners Association; and the Madison Chapter of American Marketing Association, and a past member of TEMPO Madison. She volunteers her time with several nonprofits including EAGLE School, United Way, and the Boys & Girls Club.
Jodie has been a member of “Executive Register” by In Business Magazine since 2010, was recognized in In Business Magazine’s “40 Under 40” list in 2009, and was featured in Brava Magazine as a “Top Marketers to Watch” in 2007. She has an MBA from Edgewood College, and a Bachelor of Science in both Marketing and Management from the University of Wisconsin – Madison.